If you have been reading all the various blogs, newsletters and the like on how to effectively bring traffic to your websites you are most likely going to become confused if you take them all too seriously. This is because most seo opinions are not based on science and facts. They never give you sample data from new websites. It is all old stuff and old sites. Some seo's are speaking from a place of extinction. They never bother to show you how they built a site from nothing. Maybe they built one or two sites 5 or ten years ago and they blog from it and boast about their seo knowledge but it is nonsense. This website you are reading is being being built from nothing. I never asked anyone for backlinks and everything here is pure blood, sweat and tears and have seo sample data but you can only see the first three months by visiting my search engine spiders section. This was designed to encourage someone who wanted to see some data so that they could know what to expect. I am not going to add to that data because it would not be correct to tell you everything.
No credible scientist is ever going to publish something in a journal about his discoveries or findings unless he himself has enough data to make a proper scientific conclusion. Of course there are still people who publish nonsense and get awarded by parts of the scientific community, but these people will never earn the respect of others who know that probably one day they are going to be found out. Sometimes it takes centuries for this to happen. Just take a look at how long we had to wait for someone like Sir Isaac Newton to challenge a previous god like Ptolemy. I am sure that in Ptolemy's time, there must of been enough clever people around who probably did not agree with everything that was written in stone. Why do we not know too much about them? Well, its probably because they were not influential enough.
WHERE ARE YOU GOING TO GET SEO SAMPLE DATA?
The only way to get more sample data is by having more samples. Let's say that you wanted to do a count of how many US citizens there are in New York. You would not be able to get a proper idea, unless you took thousands of samples i.e. you include as many people as you possibly can in the survey. If you only took small samples, those samples might lead you into error because of poor results leading you to believe everyone living in New York is non American or that there are very few US citizens living in New York. The poor results come from the insufficient sample data.
WHO HAS THIS DATA?
Please forget about the kitchen utensils. They are only here to help you relax and think about very basic ideas. If you are laughing at my methods, then I am laughing too! The truth is that whoever has more access to more data has a better idea of what is going on than we do. Do you think someone who has spent millions or billions of dollars setting up systems that provide this kind of data is going to share it with you? No! They are going to keep it and use it for themselves.
Does this mean that we are all unable to know anything because we do not have access to huge amounts of verifiable data? No! We can do something! We can gather our own sample data. Even though it is probably not going to be as accurate as someone who has something that is a million times bigger than us, we can still get some kind of idea. What I am getting at is this. If you have only one website and your experiences are limited to that one site, then your conclusions regarding what is going on with search engines is not going to be as good as if you had 20 sites. So, what about the kitchen utensils? Well, they are all different and work differently. The same should apply to website projects. If you want to know more, don't build all the sites the same way. Don't put them all in the same place. Don't use the same techniques for all the sites. Over a period of time (by viewing web statistics) you will begin to see patterns emerging, or should I say "What do search engines like?" One thing is for sure. Don't copy someone things from other sites. You see, there are many people who are making conclusions about what search engines are doing but if you take a closer look at their site you will see that they have a high scraper ratio
ENORMOUS AMOUNTS OF TIME AND EFFORT
To produce original websites full of unique content takes an enormous amount of time and effort. This is why people who make these kinds of sites get annoyed when they see websites that have almost 50-98% copied content getting too much attention. I am writing this in February 2011 and I believe that the search engine companies are just beginning to really do something about it. The best search engines should be the ones that reward for the most unique content don't you think? Some people don't understand this because they are not aware of how easy it is these days to buy programs to automatically build websites by scraping content from others on a daily basis. Have you ever seen a blog or website that has a funny way of explaining something? Here is an example:
"The quick brown fox jumped over the lazy dog" (ORIGINAL)
"The fast choc coloured fox pounced over the indolent hound" (SCRAPED+ MODIFIED BY AUTO WORD MODIFIER)
These kinds of scraper/auto sentence modifier programs are now all over the net being sold daily to people promising them increased PPC revenue (and it is still working for some) Can you see that there is a difference between paying someone to write original content and using advanced auto scrapers? How intelligent are the new search engine algorithms going to be in the future? Will they be able to rid the internet of these things or at least derank most of them? I believe we have to wait and see. Certainly to me it seems to be a tall order! There is some hope for more user input which can be used as a relevancy factor for webpages but this seems to be in it's early stages. Let's see what the search engines come up with later on this year and in future years. I find this to be both exciting and fascinating.
SHARING DATA WITH OTHERS IN THE SAME BOAT
I also believe that there is another way. If you can get together with another person who is working to do the same things as you, then you can compare notes. This can save you enormous amounts of time. It is only honest sharing that is going to help you, so watch out for websites/blogs that are continually dishing out disinformation just to get attention. Whatever you do, try to find out what is actually true. One thing I can tell you if you have read this far is that those scrapers are less likely to copy all your images. This page is unique because I don't think I have ever seen someone talking about these subjects using the images I have used. Maybe it's time to get your camera out, don't you think?